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Press Release

01. Sep. 2016. // Kingsland Team

EquiFit, inc.™ and Kingsland Equestrian™ Celebrate New Partnership

Wellington, FL & Dedham, MA – August, 2016 – EquiFit and KINGSLAND is proud to announce a new partnership with EquiFit in the role as the “Official Exclusive Agent” for KINGSLAND Equestrian. As a leader in innovative equestrian products, EquiFit will now be the primary agent handling KINGSLAND sales, marketing and sponsorships for the US and Canada region. 

Kingsland has become one of the leading equestrian clothing brands in the world, known for their fusion of classical style and current fashion trends. Producing six collections each year, Kingsland is constantly innovating. Offering a wide range of quality casual wear for the equestrian competitor showcased by top dressage and show jumping riders around the world such as Reed Kessler, Charlotte Dujardin, and Laura Graves, Kingsland brings cutting edge style along with practicality for the avid equestrian.

“A Kingsland and EquiFit partnership is a natural fit. We share the goal of moving the sport forward by developing innovative products that assist both horse and rider in performing at their best,” says EquiFit Founder and President Alexandra Cherubini. “Our combined focus on quality respects and understands the importance of all levels of riding. As EquiFit continues to flourish, partnerships are key. This is a new venture for us, and we are very excited about representing Kingsland in the USA and Canada.”

Kingsland’s recent partnering with EquiFit will enhance its North American expansion and exposure. “With EquiFit, we believe that Kingsland has found a solid and highly representable partner with a similar company background and history, that we feel give us a special and joint perspective to work closely together. We see EquiFit as strongly dedicated to the sport and at the same time sharing the same values for nursing a brand, as we do at Kingsland” says Kingsland CEO Carsten Mikkelsen. “We recognize this mutual cooperation, and believe that this partnership will generate more focus on market presence and help to strengthen our relationships within the North American market. We trust our brand to be in the very best hands.”

Sharing a passion for premium quality, innovative designs and equestrian products, Kingsland and EquiFit are committed to the world of professional equestrian sport, and look forward to expanding together in the North American market.

Feel free to contact EquiFit or your local EquiFit sales representative for more information.

About EquiFit, Inc.

EquiFit, inc. has been helping top equine athletes train, compete and succeed for over a decade. Taking cues from the healthcare and sports industries, EquiFit delivers innovative products to help horses excel both in and out of the ring. All EquiFit products are imagined and designed by experienced equestrians. Pairing horse-world expertise with cutting-edge technology and premium materials, EquiFit offers invaluable products for athletes at all levels. 

EquiFit is proud to be “Made in the USA” and to be the Official Performance Horse Boot and Leg Wear of the United States Equestrian Federation.

For more information, please call 877.437.8434 or visit equifit.net. EquiFit products are available for purchase online and at fine equestrian retailers nationwide. 

About Kingsland: 

Kingsland is a Norwegian brand, which has since its establishment in 1999, grown to become one of the world’s leading manufacturers of equestrian wear and horse gear. Kingsland has a reputation for its subtle blend of classic equestrian fashion and contemporary design. This combination, together with the use of top quality materials, has made Kingsland the favorite brand of many leading riders and equestrian professionals across all disciplines worldwide, such as Reed Kessler, Charlotte Dujardin, Laura Graves, Julia Tops and Gregory Wathelet, Kingsland brings innovative style along with practicality for the avid equestrian.

For more information, please call Sales Manager Mrs.Mette V. Reymert 0047 469 08 932 or visit www.kingslandequestrian.com


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